Working exclusively with service-based business websites, Araneum Consultants analyse and optimise the entire customer journey, enhancing each step from search to conversion. Strategically and holistically we bring everything into harmony to achieve the best user experience and maximise results.
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Whatever level of online presence your business currently has - or does not have - we are here to help you get everything online in place to ensure Your Business Gets the Optimal Attention Required to compete successfully.
Focusing exclusively on optimising websites for small-medium service-based businesses we have honed our expertise, allowing us to provide you with the best value and ROI.
One of the reasons we love providing SEO for small businesses is that SEO is a great leveller when up against a bigger competitor. Having previously worked with big brands Araneum Consultants has come to understand strengths and weaknesses in the enterprise approach, which empowers us to help smaller businesses manoeuvre to become strong contenders.
Our holistic approach is built on best practices optimum experience and a genuine passion for the best customer journey. Creating a solid foundation to build sustainable long-term success. With us managing your website optimisation journey and boosting your online visibility, you can focus on your business without stressing about every Google update.
Building a service business website that delivers long-term success isn't about a ‘one-time fix’. It requires a strategic approach that efficiently and effectively tackles every step, ensuring your website is optimised for user experience, search engines, and conversions.
Our full website optimisation process starts with a collaborative exploration of your business website to clearly understand its purpose. From there, we delve in with our expert eye and discover opportunities and areas for improvement, from which we can develop a strategy to sculpt your website into an asset that works for your business.
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Click Here to Book a CallWPO: Weaving speed and performance into the foundation of your strategy is vital if you want to achieve optimal results that is. The standard of competitive high-quality content is higher than ever. That’s why, it’s crucial to provide the best user experience to set you apart from competitors. Optimised web performance boosts every part of your website and digital marketing efforts as it starts at the core of it all. A well-tuned website enhances your UX, SEO, PPC and CRO.
SEO: Optimising your website to connect with your target audience is vital to the success of your business brand and website. First, they must be able to find you, That’s where SEO comes in. Strategic SEO offers the optimal organic path, connecting your business with your target audience through search. There are many layers and levers in SEO that all work towards search engines crawling, understanding and indexing your website with purpose and relevance.
CRO: Ensuring a good experience for users landing on your website and answering their queries is great, but what next? CRO is the practice of guiding users to take action. The call to action must be clear and simple for the user. Every website and its audience are unique. Starting with best practices we test, track and analyse to gather insights. Achieving long-term success requires fine-tuning from data-driven decisions to help increase the rate of your conversions.
GBP: Optimising GBP enhances your local visibility and credibility and allows users to scan and engage with your business through reviews, updates, and contact among other things, like taking action directly from search. It also helps Google understand the what, why and where of your business, boosting SEO and attracting local customers.
PPC: Paid search, is a great tool in website optimisation. It can drive quick targeted traffic that provides measurable results. Although PPC is more of a sprint for the short term it complements the marathon of SEO by providing valuable keyword and user data, all while testing and strengthening the long-term organic strategies of your business website.
GA4: Analytical data is invaluable to website optimisation because it provides insights into user behaviour, interaction patterns and the results of changes. This data enables us to enhance user experience, remove bottlenecks, refine SEO strategies, optimise ad spend and find out where users drop off. Data-driven decisions also help increase conversion rates.
The "Red Thread" is the consistent theme that runs through all your digital marketing efforts, tying everything together and making your brand stronger. By weaving this thread throughout, together we can ensure that your message is clear, cohesive, and aligned with your core values.
This holistic approach enhances brand recognition, builds trust, and improves communication with your audience. It also helps search engines understand and index your business efficiently. A unified strategy simplifies decision-making and creates a seamless experience for your target audience, making your marketing efforts more effective and impactful.
Ready to weave the Red Thread through your marketing strategy? Contact us today! to find out how a solid holistic strategy can drive more purposeful high-quality traffic your way.
Keeping up with the constant stream of updates and changes then understanding which changes will (or will not) affect your business can be overwhelming. Then on top, there is still the matter of understanding what, why and how to implement a lasting solution.
Whether you are setting up and looking to hit the ground running, bracing for change or need help to get out of hot water, tap into Araneum Consultants wealth of knowledge and expertise on what we do best, so that you can get back to doing what you do best.
At Araneum Consultants we specialise in the optimisation of websites. Our proprietary software built using the latest innovative code enables our specialists to build ultra-performance mobile-first websites that deliver lighting-fast results while enhancing UX, Core Web Vitals compliance and Search Engine Optimisation at a sensible price. Starting with a solid mobile-first foundation with maximum performance we carefully craft every element to keep as much speed and performance as possible while implementing impressive fluidity to present your content beautifully across thousands of devices.
The performance of a business website affects everything. Because every website is unique there are no ‘quick fix’ or ‘one-size fits all’ solutions. To create a high/ultra-performing website it must be built in from the core, weaved through to the fringes, and considered with every new element that is implemented. Like all aspects of a business, it’s no secret that great performance delivers a competitive edge and websites are no exception.
Website performance optimisation enhances user experience by reducing load times, lowering bounce rates, and boosting engagement. Search engines like Google prioritise fast websites in their rankings, driving more organic traffic. Additionally, faster websites improve conversion rates and reduce server and bandwidth costs. Overall, WPO significantly benefits traffic, engagement, and cost savings.
In addition to planting a tree for every build, we design our client’s websites to be energy efficient, streamlining code and reducing the need for extra resources to achieve the lowest CO2 emissions possible. This also provides an opportunity to highlight extra eco-efforts, by displaying a carbon badge on their website and note on the ethical section of brand values and authority.
Our low carbon approach is not only kinder to our plant, but the added page speed and efficiency enhance user experience, encourage great organic ranking (generating more traffic) and maximise SEO campaigns. All this helps to deliver our client's content quickly and completely to any device, even with low battery and a weak internet connection. Globally.
We encourage our clients to wear their (live) carbon badge with pride. The average webpage emits 1.76g CO2 every time it (re)loads...
Click the blue badge below to learn your websites carbon emissions.
Let's Contribute to a Cleaner Sustainable Web
Mobile-first structure & design is foundational to running a successful website today
One of the most important factors of any website is page speed, if you want to be seen
If you want to rank these days, it's critical that you website passes Core Web Vitals.
Make data-driven decsions for business growth and development using analytics
If you are a small service based business in Glasgow looking purely for expert local SEO checkout: Holistic SEO
For well over a decade now, we have used Chris for all our web requirements and graphic design, including the development/implementation of a range of company websites, plus individual logos and printed materials throughout all our companies, which occasionally involved very large tasks.
In this regard, we offer our best recommendation and confirm that Chris has always delivered on time and complied with all agreements reached. He excels in delivering a unique service, which is very unusual today in terms of both personal service and pricing structure. Of particular note is that both large and small tasks are handled with equal attention and care.
We would recommend Chris' services at any and all times and make ourselves available with more information and a verbal confirmation, if desired.
- Brian Bayer
CEO/Marketing Director, Alliance Security A/S
