Whatever level of online presence your business currently has - or does not have - we are here to help you get everything properly in place online to ensure Your Business Gets the Optimal Attention Required to compete successfully in today's professional online marketing arena.
Focusing exclusively on service business websites has allows us to constantly refine our services in line with the dynamic nature of search engines and achieve maximum optimisation for our clients’ sites.
Operating down to a granular level of technical detail at each level while carefully strategizing holistically, for optimal website optimisation.
Empowering our team to achieve impressive results for our clients and pull from an invaluable wealth of knowledge in our consultancy services.
The performance of a business website affects everything. Because every website is unique there are no ‘quick fix’ or ‘one-size fits all’ solutions. To create a high/ultra-performing website it must be built in from the core, weaved through to the fringes, and considered with every new element that is implemented. Like all aspects of a business, it’s no secret that great performance delivers a competitive edge and websites are no exception. However, as we have transition into the mobile-first, privacy-first and user-first era of search and analytics the days of slapping together a website and adding loads of backlinks are gone. If your website is not starting with great performance, it's not even in the game.
As high-performance is now a necessity to rank, it will not be long until competitive websites start closing the gap, the wider that gap is the more time, money and effort it will cost your competitors to close. Especially in terms of ranking, PPC and user experience.
Navigating your business online is a fast-paced mission that require focus, versatility, and direction. Keeping the finger on the pulse of ever-changing technologies and with-it users’ behaviours and expectations. Adapting to meet these challenges while staying on course is no easy task. Analytics acts as a compass guiding us as we make the key decisions in navigating our businesses.
Analyse to optimise your marketing channels, content, and the user experience of your website. GA4 offers cross-platform insights into your customers journey and interactions giving you the chance remove any sticky parts of that journey. By using customised events tracking focused on your Key Performance Indicators (KPIs) Google Analytics 4 gives you the data to ensure you are investing your time in the correct areas of your business.
Websites are remarkably effective assets if they are set up correctly. Unfortunately, in most business circumstances, the client is at the mercy of the professional’s knowledge. Rarely does a website get built properly and effectively first time, as there can be an over whelming number of elements that must be taken into consideration in the building process, which most designer/developers are not aware of (even the good ones).
The fact is designers and developer focus on completely different aspects of a site, not to mention SEO. Or worse the theme fillers who stuff your content into a generic theme and force it to look pretty without thinking of anything else. In most cases this destroys the technical SEO of a website.
At Araneum Consultants we specialise in the optimisation of websites. Our proprietary software built using the latest innovative code enables our specialists to build ultra-performance mobile-first websites that deliver create lighting fast results while enhancing UX, Core Web Vitals compliance and Search Engine Optimisation at a sensible price. Starting with a solid mobile-first foundation with maximum performance we carefully craft every element to keep as much speed and performance as possible while implementing impressive fluidity to present your content beautifully across thousands of devices. Then using GA4 to track your business KPI’s we deliver the data to aid in optimising your content to in crease your conversion rate further.
In light of changes such as Mobile-First Indexing, Core Web Vitals, MUM and Googles ongoing effort to clean up, speed up and promote relevance in their index for the optimum user experience, a fully optimised website is a necessity if you want to compete online.
Mobile-first structure & design is foundational to running a successful website today
One of the most important factors of any website is page speed, if you want to be seen
If you want to rank these days, it's critical that you website passes Core Web Vitals.
Make data-driven decsions for business growth and development using analytics
Keeping up with the constant stream of updates and changes then understanding which changes will (or will not) affect your business can be overwhelming. Then on top, there is still the matter of understanding what, why and how to implement a lasting solution.
Whether you are setting up and looking to hit the ground running, bracing for change or need help to get out of hot water, tap into Araneum Consultants wealth of knowledge and expertise on what we do best, so that you can get back to doing what you do best.
Araneum Consultants - Our Business, Is Your Business.
If you would like to follow a mini case study we will be tracking one of our new website builds for Solar Panel Installers Scotland to measure the effect that high-performance and mobile first has on a new website in 2023, in terms of SEO, WPO and UX for both mobile and desktop.
For well over a decade now, we have used Chris for all our web requirements and graphic design, including the development/implementation of a range of company websites, plus individual logos and printed materials throughout all our companies, which occasionally involved very large tasks.
In this regard, we offer our best recommendation and confirm that Chris has always delivered on time and complied with all agreements reached. He excels in delivering a unique service, which is very unusual today in terms of both personal service and pricing structure. Of particular note is that both large and small tasks are handled with equal attention and care.
We would recommend Chris' services at any and all times and make ourselves available with more information and a verbal confirmation, if desired.
- Brian Bayer
CEO/Marketing Director, Alliance Security A/S