Website Performance Optimisation Services to Boost Your Business Website
Unleash Your Websites Performance

Why Website Performance Optimisation Is Important

The performance of your website plays a vital role in your online presence and business success. With such fierce competition online, it's important that your website is fully optimised, mobile-first and professional supported by a webmaster.

Due to consistent remarkable results and exceptional UX, it has long been understood, when it comes to business websites Performance Powers Profit. Starting at the very core of a website, focused optimisation must weave through every element from the ground up to achieve a competitive high-performing website.

Don't Compromise Your Business - Optimise It!

Although the power of performance has been known for decades, like most industries, a mix of budget and laziness inspire shortcuts over quality, to the point it becomes standard practise. Unfortunately, the quicker, newer, cheaper ideas full of promise to ‘cheat the system’ that we have come to expect results in temporary fix (if any). Ironically costing more time, money and effort than doing the job properly to begin with.

Those days are gone… With over a decade of core updates cleaning up the SERP, search engines are now focused in on the end users, as they should be.

Performance is now more than an advantage, if you want to rank and convert traffic, it is critical. The good news is, once a website has a solid foundation it’s significantly easier to adjust for major (and minor) updates without costing a serious investment in time and/or money.

More Speed = More Traffic = More Business

Speed - 3 seconds! That’s the longest a user can be expected to wait, for your website to load, before moving on to the next website (i.e. Your competitor). A fast load time also helps your target audience discovering your website as it an important ranking factor.

Traffic - Every modern website must achieve a minimum quality to pass Core Web Vitals, especially on mobile, as it is a major ranking factor. It's also crucial that every element, including meta data is fully optimised to reach and remain on the first page.

Business - Once a visitor is on your website it’s essential that the UI is clean and intuitive. Constructing with clear navigation should be used efficiently, guiding users towards the webpage and/or websites call to action, or another purpose of your business’s website.

How Does Optimising Performance Help My Business?

The 4 Core Results of High-Perfomance
Optimise to Increase Your Ranking Position Organically


The top 5 results in Google receives 68% of ALL clicks, in comparison pages 2 and 3 only receive 6%.

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There are several factors to which Website Performance Optimisation can increase your websites ranking position.

Such as Mobile-First, Page Speed, quality UX and Core Web Vitals all being major ranking factors in and of themselves as well as stacking, compounding remarkable results.

From a technical perspective it’s also important to remember that spider/web crawlers such as Googlebot allocate a crawl budget.

If your webpages load slowly, then fewer pages are getting crawled. Limiting web crawlers has a negative effect on your indexation.

Regardless of the quality of content, if your content is not being indexed properly then you are losing traffic and therefor business.

Lower Bounce Rate and Welcome Visitors to Stay a While


Research shows that between one and five seconds the probability of bounce rate is increased by 90%.

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Visitors will not wait about for a slow website, especially on mobile. The probability of increased bounce rate between 1 to 3 seconds is 32% which grows exponentially with each second.

It’s also worth noting that when a user bounces from your website back to search your competition is only a click away.

On top of the obvious UX issues with a slow load time, remember every time someone backs out of your website (bounces), it has a negative impact on your SEO as you are likely to drop rank and lose any authority built prior to Mobile-First Indexing.

If you only get 1000 visitors and your website takes between 1 to 5 seconds to load you lose, on average, 900 prospects plus any that leave after 5 seconds.

This also signals to search engines that your website is less relevant and of inadequate quality. Which in turn damages your rank, authority and of course your business.

Optimise Your Website to Achieve Excellent UX


94% of users instantly leave an outdated website. Users when met with bad UX will leave and 88% of users will not return.

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We have all experienced eye twitching rage due slow load times only to be met by pop ups, chat boxes and other forms of infuriating bombardment as a reward for waiting so long.

In the odd chance you fight through and finally land on the website to find it irritatingly difficult to navigate. All that negative association before reaching the content, that is, if you make it that far.

Naturally, a terrible user experience puts users off the website regardless of content quality. Think about it, would you want to shop or even visit somewhere that welcomed you with a slap to the face? I think not…well at least for most.

The worst of it is most website owners and designers are not even aware what is happening. The user is last to be considered even though the website should be built specifically for them.

Understandably Google do not want to direct users (their customers) to a bad user experience.

Quality content delivered with good user experience is crucial to online success.

Increase Conversion Rate of Visitors Who Land on Your Website


After experiencing performance issues 79% of consumers will not return. It’s critical the path to conversion is smooth.

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Increasing Conversion Rate is vital as it’s literally the reason for the existence of any business website. The measure of a webpage or websites success is delivering on its purpose.

Conversion is what all the hard work is about. Getting the visitor to act on the ‘Call to Action’. The action may be a sign-up, book/check-in, subscription or sale.

Whatever it may be that you offer, a high-performance website is the best foundation to support your content. Taking care of every element to achieve a fully optimised website.

Increase Your Traffic With Web Performance Optimisation

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Out of Your Website?

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Make Your Website an ASSET!

Are you are ready to get your business website working for YOU? Have a chat with one of our optimisation specialists.

What is Website Optimisation?

Full website optimisation is a symphony of various components, all of which must be independently and interdependently optimised. Then streamlined (optimised) to function and interact seamlessly across various devices. There is also a priority in which to optimise a website and the priority of which changes depending on the websites needs and structure.

There are three foundational pillars to consider when it comes to the full optimisation of a website. Overall, each pillar is equally important, however if Web Performance Optimisation (WPO) is lacking, it will seriously hinder the other two pillars, SEO, and content. A change to one pillar can affect the others because certain elements weave between them. Therefore, implementing a strategy to ensure maximum website optimisation is necessary.


Website Performance Optimisation (WPO): WPO allows everything to flow better, enhances fluid usability, functionality, and rank-ability. Removes bottlenecks such as bounce-rate, restricting content indexing and excessive resource issues. Increased performance also boosts technical SEO and on-page SEO for example, by enabling crawl bots to analyse more in less time, resulting in more in-depth and accurate indexing. This organically boosts your rank and authority which in turn boosts your off-page SEO efforts.

Faster load times, quicker fluid interactivity and visual stability across devices from mobile first is excellent for optimum user experience and helps pass Core Web Vitals, both of which are major ranking factors.

From the solid foundation to the oil in the hinges, WPO is the best way to grow. The superior quality of a high-performance website enhances SEO, Content, UX, UI and Rank.

Content: The content of your website is obviously, especially important. Therefore, you want to start with the best possible content to give your website the best start. Which is to present the user with rich quality content. However further optimization of your content must happen over time by accumulating and analysing the necessary data. Using the collected data from your website opens opportunities to message, sharpen or soften to better focus the content to its purpose. Such as guiding the user to act with more efficiency and affect or advance SEO opportunities accurately.

Search Engine Optimisation: On-page SEO focuses on optimising content, internal-linking, tags, and so on, enabling search engines to better understand your website’s purpose and content for indexation to rank for more precise keywords. On the other side of the coin is off-page SEO focusing on building recognition and domain authority through backlinks, social signals and other external elements that give your website “street cred” such as GMB or content marketing.

Then there is UX and technical SEO which is part of the Web Performance Optimisation.

Optimise for Mobile Devices

At Araneum Consultants we understand that there is more to Mobile-First design than just ranking. Smartphones have become a major part of our daily lives such as communication, entertainment and of course a worldwide library in the palm of our hand. So, naturally presenting our content with great mobile user experience is pivotal to any business websites success.

Desktop-First: Top-Down Coding (old standard)
Mobile-First: Bottom-Up Coding (new standard)

Core Web Vitals

Core Web Vitals are a user-centric subset of Googles Web Vitals that set the standard. By measuring a user’s experience in real-time, Core Web Vitals benchmark the standard of quality websites should aim to achieve, when it comes to loading performance, responsive interaction, and visual stability. The reward for great UX, aside from the obvious better experience for your visitors, is search engines want to serve your website above other similar websites due to its superior quality. Which in turn increases the organic ranking, specifically with mobile-first, encouraging more traffic to land on your website.

When Did Core Web Vitals Start?

In August 2021 Google completed the roll out the Page Experience update and with it Core Web Vitals. Like the rest of the page experience update, CWVs focus on understanding the users experience of a website. Out of 200+ Web Vitals Google has chosen Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS) as the core metrics for measuring a great user experience.

With that in mind, it is easy to understand why passing Core Web Vitals has become a major ranking factor. These user-centric metrics allow search engines to be confident that great user experience will continue when a user lands on your website.

Pass Core Web Vitals - Mobile and Desktop.

You can check how your websites performance is scoring in Googles Page Speed Insights, Lighthouse, or in the Search Console under ‘Experience’. These metrics let you know how Google view your website.

Although passing the ‘mobile’ section of Core Web Vital is the most important out the two, due to Mobile-First Indexing, desktop should not be ignored. A more comprehensive approach to performance (and over all optimisation) elevates everything, together with more impact for users, search engines and for our businesses.

Passing Core Web Vitals is critical, but it doesn’t stop there, as new opportunities to optimise performance and user experience will arise as your website and of course technology evolves.

The Mobile PSI Results of Araneum Consultants Homepage
LCP: Largest Contentful Paint - Loading

Largest Contentful Paint

Metrics: LCP measures the speed in which your webpage serves it’s ‘above the fold’ content.

Benchmark: Load time should be less than 2.5 seconds.

Users Experience: You only get one chance at a first impression. Above the fold content plays a pivotal role in retaining your visitor. That is, if they wait long enough to see it. With every millisecond of load time the chance of bounce increases (leaving).

FID: First Input Delay - Interactivity

First Input Delay

Metrics: FID measures the response time of the users first interaction on your webpage.

Benchmark: Response time should be less than 100ms.

Users Experience: Your first interaction on a webpage has a slow response it feels like no response, and therefore broken. Even if a user waits long enough to realise the response is simply slow, the usability becomes tasking.

CLS: Cumulative Layout Shift - Visual Stability

Cumulative Layout Shift

Metrics: CLS measures how frequently (content and JavaScript) layout shifts during initial page load.

Benchmark: Impact and distance fraction should be less than 0.1 (ideally 0).

Users Experience: Unexpected layout shifts such as font size or styles loading, Javascript adjusting for different screen sizes, images, videos or even contact form. A page should load as it is expected to be presented, on any devices. Mobile-first design helps reduce CLS because it’s bottom-up coding.

How Does Your Website Perform?

Click below to find out from Google (opens in new tab)

Check Your Websites Performance Score on Page Speed Insights

Fundamental Website Performance Optimisation Techniques

Caching – Caching reduces latency. The load time of static files are quicker than the load time of dynamic database queries. Presenting a static version of a webpage allowing the website to load faster, enhancing user experience, speed and performance.

Image Optimisation – Image optimisation prepares images to correct size for the best responsive performance, reduce file size using lossless compression, and amending missing alt text.

Database Clean-up – It does not take long for your database to become cluttered with unused data resulting in slowing down your website. We clean up and optimise for maximum load speed.

Critical CSS – Strategically developing the critical path for the websites CSS enables a browser to load above the fold extremely fast. By eliminating blocking resources, the user will perceive above the fold content instantly and reduce the First Contentful Paint time, delivering rapid interactivity.

Code Minification – We focus on light compact code for maximum performance and ensure there is no unnecessary bloat. This is done by optimising, minimising and compressing code. The less data a browser must download, the faster the website can load.

Fix Redirects – Avoid losing potential business to broken links and 404 pages. We ensure your website is streamlined and that users land on the page they want as quick and efficiently as possible.

Time to First Byte (TTFB) – TTFB measures the duration of time between your server and the first byte of your website when received by the browser.

Mobile-First Optimisation – As Google are now completely Mobile-First Indexing it critical your website meets the highest performance standards on mobile. We build exclusively on our proprietary mobile-first framework and code with a mobile-first ethos for lighting speeds, even on the slowest network.

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How We Create High Performance

A Brief Overview of Our Optimisation Process

  • Pre-Build Website Analysis For Optimised Rebuild
    Pre-Build Analysis

    • Full analysis of your current website
    • Back up current website and live database
  • Solid Foundation WPO Blocks Icon
    Set up Foundation

    • Install and configure Araneum Core
    • Build page and post structure
  • Content Transfer Icon

    • Manually and carefully transfer content
    • Align category and post structures
  • Optimised UX and Style Design Icon
    Design & UX

    • Create custom templates
    • Customise and optimise CSS
  • Optimised media Icon
    Optimise & Implement Media

    • Prepare and implement optimised media
    • Check meta titles and descriptions
  • Check Structural Integrity
    Check Link Structure

    • Check foundational link structure
    • Check for broken links internal and external
  • In Depth Website Analysis Magnifying Glass Icon
    Pre-Migration Review

    • Check UI and UX – functionality and flow
    • Search for any content issues
  • High Performance WPO Rebuild Migration Icon

    • Replace live site with optimised rebuild
    • Configure and implement 301 redirects
  • Post Migration Security Configuration Sheild

    • Set up firewall, security and backup systems
    • Set permalinks and activate SERP indexing
The Final Stage
  • Araneum Consultants Website Quality Badge
    In-depth Analysis of Quality

    • Structure | Functionality | Responsive Fluidity
    • Performance | Speed | UX
  • Araneum Consultants - Working to lower our web carbon emissions
    [Bonus] Web Carbon

    • Search for any further CO2 reduction opportunities
    • Calculate Carbon emissions per page veiw

Get More From Your Website

Fill out the form below and we will be in touch as soon as we can.

You are happy with your current website but need to optimise performance for Mobile-First, Core Web Vitals, and / or SEO.

We would love to chat and understand your business needs in order tailor our optimisation specifically for your websites.