When Google Analytics completely switch over to GA4 you will no longer be able to track data through Universal Analytics. Also, the longer you put off the inevitable migration to GA4 the less effective data you will have to start from and of course when your legacy data stops you will have none.
Even if UA was to continue, we would still recommend moving to GA4 as soon as possible. The fact that Universal Analytics is out of date for the modern website and apps, use is only one side of the coin. GA4 offers so much more as we step into a cookie-less future, it is hard not to get excited about it.
A new dawn signifies the end of an era and beginning of a new, as Universal Analytics (GA3) sunsets, Google Analytics 4 (GA4) is shining brighter by the day.
More than a replacement of its predecessor, GA4 meets the demands of a modern, privacy-conscious, multi-device user. Google Analytics 4 gives you the tools to gather deeper valuable insights into your customers journey. Empowering businesses to optimise their websites content and improve marketing ROI… and it’s free of charge.
14 October 2020: GA4 becomes the default for new user and available to Universal Analytics users to run parallel tracking
1 July 2023: Universal Analytics stops collecting data, Google Analytics switches completely to GA4 (360 users get an extra year of data). Legacy Universal Analytics data will be available in read only mode for 6 months.
Less time guessing, less time stressing. Accurate attribution data delivers valuable information for your marketing campaign efforts. GA4 acquisition provides clarity of how users arrive at your website. These insights offer you the chance to pivot strategically and increase your marketing’s Return On Investment.
The user experience of your website is critically important to guide the customer journey to conversion. Understanding user engagement provides opportunity to clear the path and encourage the user to reach your Call To Action. Strengthen your strategy by using conversions to mark the key points in each navigation path.
Googles Analytics machine learning makes it possible to track data while respecting privacy cautious users. This deep learning also enriches data with predictive metric empowering you to see the future behaviour of users, build predicative audiences, see trends clearly and help us bridge the gap as we move into a cookie-less future.
Anomaly detection is a statistical technique where AI identifies anomalies over time for given metrics. Highlighting unexpected data points such as a large increase / decrease of expected traffic or identifying changes in users’ behaviour, grants opportunities to strengthen weaknesses in your campaigns, website, and apps.
An Abundance of Parameters - There are a multitude of parameters that were not available in UA. Having access to these parameters enables you to gather data on a much more granular level, providing you with a more accurate understanding of how visitors interact with your website.
Simplified Goals & Event Setup – The user-friendly interface simplifies the process of setting up goals and creating new events. Enabling you to set up functions faster and save time by customising the dashboard to present your businesses key performance indicators up front and centre.
Cross-Device Analysis – Being able to track your customers journey across devices is a game changer. Viewing the data of the full journey in one place, without having to split tracking and then knit together, provides a much more accurate picture. Especially for marketing ROI.
Cross-Domain Tracking – If the customer journey passes through more than one domain such as, landing on mysite.com then directing to mystore.com, for example. You can now set up cross-domain tracking to unify measurements and attribute the single users journey accurately.
More Privacy-Centric Customisation – It is important that users control privacy, especially with GDPR. GA4 has been built with privacy at heart with IP anonymisation, control of data retention policies and consent mode enabling us to configure for compliance of law and respecting user consent.
More Focused Audiences for Ad Campaigns – Google Analytics 4 gives you the tools to really focus your aim on your target audience. Combine first-party and third-party data to create audiences which are extremely targeted, optimising your marketing and increasing your conversion rate.
Enhanced Engagement Analysis – GA4 allows you to analyse user engagement in more granular detail and you can even set up custom event triggers, precisely tracking the user’s navigation and experiences of your website. Polarising from bounce rate, engagement rate offers so much more.
Enhanced Visualisation & Reporting – Google Analytic 4 offers enhanced visualisations and reports, offering clarity for key business decisions. Exploration reports allows you go deeper with your data. Create custom analysis or choose one of the templates to provide clarity for key decisions.
Right now is the ideal time to start using Google Analytics. With GA4 taking over from its predecessor you will be hitting the ground running. GA4 is built for the modern business, tracking cross-device, cross-domain, privacy-first, user-first, machine learning, behaviour modelling, the list goes on and it’s all customisable to be tailored for your business needs.
A bespoke analytical solution to help you get the most out of your website and marketing efforts. Visualise your reports to deliver clarity to help with accurate data driven decisions increasing your ROI and CTR. Whether you just need some help to setup to get started or you’re ready to dive deep into analytics we would love to hear from you.
Are you still using Universal Analytics to track and collect vital data from your website? No problem. Araneum Consultants understand the importance of precision and proficiency when it comes to migration. That’s why we have a simple yet vital process in place to guide you through with ease without missing anything.
Although running parallel tracking will enable you to collect some data for GA4 reports before UA becomes completely obsolete, that data is limited to the data collected, between now and 1 July 2023. Not all businesses will need access to legacy data, however for those of you who do, don’t worry. Araneum Consultants can export your legacy data to BigQuery, which is a data warehouse built for BigData.
Araneum Consultants is all about performance and optimisation. We want to help our clients get the best data for their businesses and translate that into vital insights which will help navigate towards their goals and open the sails to increase the return on investment.
With the amazing features and customisation that Google Analytics 4 brings, it is more important than ever to steady your aim, collecting the critical data to optimise your business online.
After performing a full audit and discussing your needs, Araneum Consultants will create a strategy, guide you through and then implement.